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Company NewsFinishing News

BASF Coatings and Toyota Motor Europe Partner on Body&Paint Program

Toyota Motor Europe

From left to right: Filippo Centamori (Regional Strategic Account Manager at BASF), Chris Jackman (Director Global Strategic Account Management at BASF), Holger Rönsch (Key-Account Management Germany at BASF, Stefan Van Beneden (Manager, Collision & Parts Channel Management at Toyota Motor Europe), Chris Titmarsh (Senior Vice President Global Automotive Refinish Coatings at BASF), Yannick Nehling (Product Owner Body Shop BOOST at BASF) and Pierangelo Culmone (Collision & Part Channel Management at Toyota Motor Europe). Photo: BASF Coatings

June 9, 2025

BASF Coatings has entered into a strategic partnership with Toyota Motor Europe to support the development of the Toyota Body&Paint program across the region. The collaboration will leverage BASF’s premium refinish brands Glasurit® and R-M® alongside its Body Shop BOOST consultancy services and the digital Refinity® platform.

The partnership aims to establish a sustainable, high-quality refinish network aligned with Toyota and Lexus brand standards. BASF will provide technical expertise and innovation to help Toyota Motor Europe meet its sustainability targets while enhancing repair quality and operational efficiency throughout its body shop network.

“We are honored to start our relationship with Toyota Motor Europe,” said Chris Jackman, director of global automotive refinish coatings at BASF. “Through our continuous focus on innovation, we aim to set new benchmarks for refinish repair standards in future mobility.”

KEYWORDS: paint shops strategic partnerships

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