Sherwin-Williams Helps Body Shops Cut Delays

Time is money in the body shop business. Whether it’s a quick cosmetic fix or a complex structural repair, every minute counts and every mistake costs. But, with rising customer expectations and tightening margins, how can today’s repairers stay ahead of the curve?
According to Paul Buckingham, sales director for North EMEAI at Sherwin-Williams Automotive Finishes, the answer lies in working smarter, not harder. “Efficiency doesn’t mean cutting corners, it means creating a process that runs like clockwork,” he explains. And with the right strategies in place, even small improvements can lead to big gains.
Here, Buckingham reveals five practical tips to help body shops boost efficiency, reduce delays, and keep customers coming back.
1. Build Better Habits from the Ground Up
The most successful body shops are often the most disciplined. “It starts with setting clear goals and helping to make every business interaction is a win-win,” says Buckingham. Creating a culture of consistency and communication within your team can help reduce errors, boost morale, and get everyone moving in the same direction.
2. Rethink Your Workshop Layout
A tidy, well-organized space isn't just visually appealing, it’s also better for productivity. Optimising the layout of your workshop can drastically improve workflow, reduce bottlenecks, and make each step of the repair process more efficient. Small changes in station placement or tool access can translate into big time savings.
3. Nail the Assessment Stage
“A well-planned job is a well-executed job,” says Buckingham. Taking the time to get things right at the assessment stage can prevent costly rework down the line. Thorough inspections, clear documentation, and realistic timelines help make sure that everything goes smoothly once the tools come out.
4. Keep Customers at the Heart of the Process
Customer satisfaction is more than just good service, it’s the key to repeat business. Regular updates, transparent pricing, and a commitment to quality are all vital. By focusing on the customer experience, body shops can build trust and long-term relationships that support sustained success.
5. Choose the Right Partner
When it comes to efficiency, the paint and coatings you use matter and so does your supplier. “Working with a manufacturer that understands your business can bring invaluable support,” Buckingham adds. A strong partner will offer tailored solutions, product training, technical support, and innovations that keep your business moving forward.
For more information on how Sherwin-Williams can help your body shop improve efficiency, click here.
Explore more strategies for finishing in the coatings industry.
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