Behr Names Its 2027 Color of the Year
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Behr Paint Co. has named Grounded T27-01, a new earthy olive green, as its 2027 Color of the Year.
BehrThe company describes the color as moving between olive and moss, with subtle brown undertones. Behr is positioning the hue for interior and exterior uses, including living spaces, kitchens and exterior surfaces.
Grounded anchors Behr’s 2027 Color Trends Palette, which spans warm neutrals, earthy colors, muted pinks, clay hues and airy blues. The palette also brings back seven legacy colors: Coastal Beige, Wheat Grass, Environmental, Denim Light, Smokey Claret, Sarsaparilla and Mozart.
The announcement marks the 10th anniversary of Behr’s Color of the Year program. The company also said it is donating $250,000 to Habitat for Humanity in support of affordable-homeownership programs.
Grounded is available in Behr Dynasty, Marquee, Ultra and Premium Plus products sold through The Home Depot.
The selection adds another early signal to the 2027 architectural color cycle as major paint brands move toward nature-based, grounding hues. See PCI’s architectural coatings coverage.
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