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Breaking NewsCompany News

BNP Media Creates Market Research Arm

January 1, 2007

TROY, Mich. - BNP Media, publisher of PCI Magazine, has created Clear Seas Research, a separate entity designed to deliver business-to-business market research.

Clear Seas Research competes in multiple b2b industries and distinguishes itself from other research companies with its captive audience, industry expertise and clear insight, providing strong research results. Dynamic custom and syndicated research is intended for the same companies that compete in BNP Media’s industries, enabling Clear Seas Research’s products to help customers succeed in business and improve their financial results.

According to Mitch Henderson, Co-CEO of BNP Media, “Our extensive experience and knowledge in our industries, together with our highly sought-after circulation files, make us a natural fit for advanced market research capabilities.”

Clear Seas Research has launched online panels in four of the industries it serves: plumbing, adhesives, coatings and finishings, safety, and flooring. For more information, visit www.clearseasresearch.com.

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