FT’s publisher, BNP Media, has created Clear Seas Research, a separate entity designed to deliver superior business-to-business market research.
FT’s publisher, BNP Media, has created Clear Seas Research, a separate entity designed to deliver superior business-to-business market research. Clear Seas Research will provide dynamic custom and syndicated research, intended for the same companies that compete in BNP Media’s industries, to help customers succeed in business and improve their financial results.
“Clear Seas Research forms a more solid foundation for us to provide our customers with superior solutions and insights,” said Mitch Henderson, co-CEO of BNP Media. “Our extensive experience and knowledge in our industries, together with our highly sought-after circulation files, make us a natural fit for advanced market research capabilities.”
Spearheading new concepts of online research, Clear Seas Research has launched sophisticated and authoritative online panels in four of the industries it serves: coatings and finishing, plumbing, adhesives, and safety and flooring. Clear Seas Research’s state-of-the-art panels embody an advisory board of industry professionals and enable a representative sample of targeted respondents. Lifelike 3D virtual product tests, understanding purchase intent, ad concept testing and customer satisfaction research studies are all faster and more cost-effective with Clear Seas Research’s investment in online panel technology. For more information,visitwww.clearseasresearch.com.
BNP Media Creates Market Research Firm
January 1, 2007