Colors matter in the marketing world. There are brands that are initially associated by color. For instance, Target is synonymous with red and Home Depot is associated with orange. Selecting brand colors for marketing purposes sound simple, but it actually requires a lot of thought.
Responding to the surging consumer trend for healthier homes and spaces, ECOS Paints, a leading manufacturer of eco-friendly, VOC-free paints, stains and varnishes, has introduced Lisa Tharp Colors, a collaboration with award-winning designer, colorist and wellness expert Lisa Tharp.
Our collection of 13 different trendsetting tones includes bright, warm, neutral and intense color shades to help create spaces that have a positive emotional impact.
The history of paint is a colorful one. Dating back to the Stone Age, paints have been developed and utilized by primitive humans to document their lives with techniques that have endured the test of time.
Color psychology is a fascinating thing. Imagine, for a moment, what the world would have been like for our prehistoric ancestors. Eyesight is one of the most important senses for humans.
Durable goods and consumer electronics are no longer destined to be white, gray and black. In fact, consumers are moving towards more classic colors and special-effect finishes like metallics.
The primary intent of designers, regardless of industry, is to leverage color, shape and creativity to create designs capable of stirring emotion and influencing user behavior.
Appearance is more than simply color. It’s a comprehensive look at everything inherent to each unique material we come in contact with, including texture, gloss, transparency and special effects. Each of these characteristics plays a part and has an effect on overall appearance and understanding in relation to a single material.
Exterior color selection is imperative to the aesthetics of a building. However, some may not fully understand the external factors that play into the performance and longevity of specific colors.
