Today’s coatings market expects more from its white pigments than brightness and opacity. White pigments, such as titanium dioxide (TiO2), barium sulfate (BaSO4) and zinc sulphide, are just examples of many ingredients possible in a complex coatings formulation.
Users of titanium dioxide (TiO2) experienced dramatic increases in price during the surge in demand in 2010 and 2011, and in some cases difficulties in obtaining the product.
Last year we published an article in this magazine on using polymeric hiding technologies as a means of reducing dependence on TiO2 in paint formulations.
