In an attempt to improve the quality and performance of a matt paint without detriment to wet hide, a TiO2/PCC composite pigment with optimally spaced TiO2 can increase the scatter per unit TiO2, as well as the dry opactiy.
New companies are investing heavily in R&D to introduce innovative titanium dioxide, including a start-up that has developed a cellulose-based titanium dioxide.
A new technology in advanced light scattering and TiO2 optimization generates a novel universal coatings system for multiple substrates and market segments. This self-build technology maximizes efficiency to the core utility of paint and coatings (opacity) under which all sub-utilities and benefits reside.