Color Marketing Group® forecasts go beyond trend cycles, offering pigment suppliers and formulators a research-based framework for long-range planning and innovation.
Market trends, functional performance demands and evolving research are reshaping how pigments are selected and evaluated in modern coatings formulations.
Color of the Year announcements reveal shifting strategies in palettes, launches and forecasting, with growing implications for pigment development and coatings formulation.
Industry leaders share real-world examples of how AI is reshaping coatings R&D, from data foundations to formulation speed, sourcing and talent strategy.
Understanding how TiO₂ surface chemistry influences dispersion, stability and formulation behavior helps improve consistency and reduce variability in paint and coatings.
A new 3D color visibility label combines human, computer vision and LiDAR testing to quantify mobility coatings’ safety impact in real-world conditions.
This article applies Hansen solubility parameters and relative energy difference to guide dispersant selection, comparing surfactants for carbon black performance.