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Home » Topics » Breaking News » Finishing News

Finishing News
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Tough competition of products. Increasing product awareness. Marketing, advertising. Push up name advertising, investment.

Axalta Leader Named One of Auto Industry’s Top Women

May 21, 2025
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The Automotive News honor highlights leadership in materials science, global innovation and advancing mobility technologies.



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BASF AkzoNobel Partner

AkzoNobel and BASF Announce Strategic Partnership

May 14, 2025
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Two major coatings companies are teaming up on a sustainability effort that promises lower emissions with no compromise to performance.



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BASF Biomass Coatings

BASF Coatings Expands Biomass-Balanced Portfolio to North American Refinish Market

May 13, 2025
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The company reported a reduction of 8 million kg of CO₂ emissions in 2024 through its biomass-balanced coatings, with U.S. product launches planned for 2025.


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PPG Painter

PPG Expands Clearcoat Lineup for Collision Repair

May 12, 2025
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The company introduced two new clearcoats for the U.S. market, designed to speed up cure times and reduce energy use in bodyshops.



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Special Livery Coated with AkzoNobel Paints Brings Disney Magic to Alaska Airlines

May 6, 2025
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AkzoNobel announced its coatings were used in the Disney-themed livery project for Alaska Airlines' Tiana’s Bayou Adventure Flyer.


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Benjamin Moore Partners with Make-A-Wish to Support Room Makeovers

May 5, 2025
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Benjamin Moore announced a national partnership with Make-A-Wish, committing donations and paint to support room transformations for children.


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Karen Walters Marks 35 Years in the Finishing Industry

May 1, 2025
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Gema announced that marketing specialist Karen Walters is celebrating 35 years of service in the coatings and finishing industry.


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Dunn-Edwards Collaborates With Celanese on Carbon Capture-Based Paint

April 30, 2025
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Dunn-Edwards announced a partnership with Celanese to introduce carbon capture and utilization resin technology to U.S. architectural coatings.


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BASF Refinity platform

BASF Launches New Digital Color Tools for Body Shops

April 26, 2025
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BASF Coatings announced enhancements to its Refinity platform, including faster color matching and automated mixing capabilities.


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Axalta Receives PACE Innovation Nod for Digital Tech

April 23, 2025
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The company's NextJet digital paint technology was recognized as a 2025 Automotive News PACE Pilot Innovation to Watch.



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