Durable goods and consumer electronics are no longer destined to be white, gray and black. In fact, consumers are moving towards more classic colors and special-effect finishes like metallics.

If your office is due for a new coat of paint, or you are thinking of a website or product redesign, research your colors! They may impact your employees’ engage¬ment and productivity, drive website con¬versions and affect sales.

The adoption of digital color measurement and communication can have a positive impact across the supply chain for many industries – resulting in a significant reduction in time and costs associated with product development – and the paint and coatings industry is no different.

PCI Editor Kristin Johansson recently visited with Nancy Lockhart, Global Product Manager, Color, at Axalta Coating Systems, to tour the company's Color Viewing Room and Color Studio in Clinton Township, Michigan.

How can a business be more customer friendly, more in touch with customers, and more focused on prompt solutions to each unique customer in a cost-effective manner?

Macro, consumer and industry trends are constantly converging, overlapping and impacting each other….and influencing and driving color forecasting. Hopefully the powder coatings industry can more fully embrace the trends and be ready for the color demands of the future.

There's a certain allure to the smell of a new car or that clean citrus smell from a recently used cleaning product. However, despite how pleasant a scent may be, it's important to consider the sources of any odors in the home and whether or not they are conducive to good health.

Pushing the boundaries of powder coatings technology with extremely low-gloss coatings.

Our CTT panel discussion on sustainability covered cost, performance, energy use, bio-based materials, transfer efficiency, waste, recycling, specifications, certifications, regulations, collaboration, and more … and we could have easily kept the discussion going for much longer.

The primary intent of designers, regardless of industry, is to leverage color, shape and creativity to create designs capable of stirring emotion and influencing user behavior.