On Demand Reducing the total number of coats required to paint a room translates into efficiency gains and reduced environmental impact.  Improving the hiding power of a coating involves increasing the inherent hide (amount and dispersion of titanium dioxide) of the formulation and its applications properties. This “real world” or applied hide, is significantly influenced by the coatings’ rheology.

On Demand Formulators of decorative coatings place high value on maximizing visual hiding while minimizing formulation cost. A macro and micro approach is required to reduce surface defects (foam, roller picking, etc.) and improve film uniformity.  The choice in rheology modifiers plays a great role in flow and leveling performance but traditional drawdown measurements do not capture all application methods and shear conditions (spray, brush & roll).