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Formulators should use technology to track down the rheological sweet spot for their products and see the lab as a source of knowledge and collaboration. The resulting data will set research projects off on the right path and deliver huge savings for R&D, the company, the customer and maybe even the planet.
The article also addresses a specific limitation (tint viscosity retention) that occurs with NISATs, and how next generation tint viscosity stabilizers help alleviate this concern.
A live DIY consumer roll-out study along with a comprehensive benchmarking study of > 20 commercial paints gave insights into physical paint parameters that result in DIY consumer satisfaction.