Formulators should use technology to track down the rheological sweet spot for their products and see the lab as a source of knowledge and collaboration. The resulting data will set research projects off on the right path and deliver huge savings for R&D, the company, the customer and maybe even the planet.

In this study, novel testing geometries are used to measure changes in viscoelastic properties of waterborne coatings during drying.

A live DIY consumer roll-out study along with a comprehensive benchmarking study of > 20 commercial paints gave insights into physical paint parameters that result in DIY consumer satisfaction.