The employee-led initiative begins with a hospital transformation and $10,000 contribution, with additional projects planned across communities in the company’s footprint.
The former BASF Coatings business will participate in shared supplier assessments, audits, decarbonization work and capability-building programs across the chemical sector.
Pirelli, Pyrum, Synthos and BASF are converting end-of-life and manufacturing-scrap tires into recovered carbon black, chemical feedstocks and certified synthetic rubber.